Building a Sustainable Future

We’re dedicated to creating a greener world for future generations.

A back country road winding through green hills

Our Commitment to a Sustainable Future for everyone

At Offset Foundation, we are dedicated to creating a better world for future generations. Through our innovative solutions and partnerships, we strive to remove carbon from our atmosphere and promote environmental sustainability.

  • Environmental Stewardship

  • Social Responsibility

  • Collaborative Solutions

A landscape of wind farms

Our Leadership

Meet the team behind our environmental sustainability efforts.

Colin James Povall
CEO

Colin is a seasoned entrepreneur with a track record of building and managing over twenty successful businesses across diverse industries, including clinical research, telecommunications, jewelry manufacturing, supply chain management, construction and real estate, retail, cloud storage, entertainment, advertising and marketing, and business and technology consulting.

Beyond business, Colin is an adventurer at heart. His passion for diving, mountain climbing, and global travel has given him first hand exposure to the stark realities of environmental decline. Witnessing the degradation of the natural places he cherishes sparked a deep commitment to environmental stewardship and ultimately led him to establish The Offset Foundation.

With the Offset Foundation, Colin merges his extensive business acumen with his dedication to sustainability. He envisions it as a powerful resource for corporations looking to enhance their sustainability initiatives, leveraging carbon credits as a practical, impactful way for businesses to drive real environmental change. His mission is to help companies make a meaningful contribution to the future of our planet—protecting its ecosystems, preserving biodiversity, and ensuring a more sustainable world for generations to come.

Paul Reynolds
COO

Paul is an accomplished entrepreneur with 15 years of experience building and scaling startups across SaaS, events, conferences, and advertising. He co-founded Canada’s first glasses-free 3D ad network, partnering with some of the country’s biggest brands before successfully selling the company to a major Toronto-based ad agency. Most recently, Paul played a key role in growing a DOOH advertising agency into one of the largest in Canada by consumer impressions.His passion for sustainability was sparked during his studies at both Bishop’s University and Monash University in Melbourne, Australia, where he first explored the green economy. Driven by the urgent need for practical decarbonization solutions, Paul co-founded The Offset Foundation, dedicated to helping businesses navigate and mitigate their hard-to-abate emissions—one of the most pressing challenges of our time.

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Alex Martin
CTO

Alex is a passionate advocate for sustainable living and has over 10 years of experience in the field.

Stephen Marshall
CXO

Stephen is a visionary leader in the online industry, specializing in innovation and strategic direction since 1999. With over two decades of experience in website development, e-commerce platforms, and high-traffic site management, he has a proven track record of building and executing digital marketing programs that drive traffic, engagement, and measurable value. Rather than focusing solely on coding, Stephen excels at developing powerful concepts and guiding teams to bring them to life.

Beyond the digital space, Stephen is committed to forward-thinking initiatives that promote sustainability and responsible innovation. His passion for creating lasting, meaningful change fuels his work, ensuring that progress and environmental stewardship go hand in hand. Through his leadership, he continues to drive projects that make a tangible difference for future generations.

Geoffrey Reid
CSO

Geoffrey Reid began his career over thirty years ago when he joined the Environmental Citizenship Program at Environment Canada in the Canadian Federal Public Service, after completing an undergraduate degree from Bishop’s University.

In the years following, Geoffrey added a master’s degree, pursued doctoral studies, and worked as a self-employed mediator, trainer, and consultant for both public and private sector clients. Geoffrey also worked for five years as an adjunct professor with the School of Graduate Studies at Concordia University in Montreal, Canada, teaching negotiation, mediation, and conflict resolution at the master’s level.

In 2014, Geoffrey moved from Canada to London UK to serve as CEO for a private multinational company with fifty locations around the world and global leader in business events in a variety of market sectors and industries.

Since the pandemic, Geoffrey has returned home to Montreal from London, to write his recently released book, The Revenue Catalyst: Mastering the Art of Sales, and subsequent TEDx talk, and to take on leadership positions that perfectly align with his values, such as his current responsibilities at the Offset Foundation.

Garry Ma
AI Advisor/Partner

Garry is the founder and CEO of Ample Insight, a leading Canadian AI firm. He advises startups, innovation programs, and universities on AI and data strategy. He also serves on the AI Council for the Canadian Chamber of Commerce.

Earlier in his career, he co-founded Brilent, an AI talent discovery platform that streamlined recruiting for some of the largest global staffing firms and employers. He was also one of the first data scientists at Meta (formerly Facebook), where he helped build data science practices across product growth, data acquisition, privacy, and overall platform utility.

Garry holds a degree in Software Engineering from the University of Waterloo.

Jukie Chan
UI/UX Designer

Jukie Chan is a Toronto-based UI/UX Designer with extensive experience creating digital experiences and visual designs. She graduated from Sheridan College and holds a certification in UI Design, complemented by a background in illustration. Her expertise includes designing full mobile and web applications, brand identities, graphics, animations, and marketing collateral for both digital and print.

She has led UX/UI design projects across diverse industries including ESG and sustainability, autonomous robotics and AI, transportation and logistics, education, and ecommerce. Her design approach is grounded in user research, usability testing, and a commitment to consistent visual storytelling.

Andrej Pavlovic
Lead Engineer

Andrej is a veteran software architect and fullstack engineer with a Computer Science degree from the University of Waterloo. Over the past 20 years, he has built and scaled systems at both large enterprises and fast-paced start-ups, bringing a blend of technical depth, practical problem-solving, and thoughtful leadership to his work.

He’s also committed to environmental sustainability and brings that perspective to his technical work, applying his skills to projects that support a more sustainable future.

A complete solution

We’re actively working to offset 3 different carbon emission sources.

Offset Foundation is dedicated to offsetting consumer emissions, website server emissions, and business emissions.

My Offset empowers everyday consumers to offset their habits.

Offset allows web owners to convert their website to a sustainable footprint.

OffsetPlus grants businesses an easy solution to becoming a green brand.

A wind farm on a mountain